Milwaukee Bucks

Milwaukee-based NBA basketball franchise founded in 1968, operating as a sports and entertainment company alongside its NBA G League affiliate, the Wisconsin Herd.

The Milwaukee Bucks is a professional basketball franchise founded in 1968 and based in Milwaukee, Wisconsin, where it plays its home games at Fiserv Forum in downtown Milwaukee. The club competes in the National Basketball Association as a member of the Eastern Conference and operates as a sports and entertainment company. Creative work sits alongside the on-court product: the organisation describes itself as dedicated to delivering world-class basketball entertainment and to inspiring fans both on and off the court.

Alongside the NBA team, the franchise runs the Wisconsin Herd, its NBA G League affiliate based in Oshkosh, Wisconsin. The two teams give the organisation a presence across Wisconsin and within the wider league structure, supporting content, event and brand output for both rosters and their respective audiences.

The club states commitments to community engagement and to diversity, equity and inclusion, and lists a culture of innovation, continuous improvement and team excellence among its working values. Headquarters and home arena are in Milwaukee, Wisconsin; the Herd operates from Oshkosh.