Varsity Brands

Varsity Brands operates two of the largest brands in American school sport and spirit. BSN SPORTS is the largest team sporting goods equipment and apparel distributor in the United States, supplying customised uniforms, footwear, fanwear, equipment and facility branding to schools and athletic programmes. Varsity Spirit leads the global cheerleading, dance team, performing arts and yearbook industries, running competitions and camps alongside apparel and training services. For creative professionals, the group offers work spanning apparel and merchandise design, brand and facility identity, event production and yearbook publishing.

Founded in 1972 and headquartered in Farmers Branch, Texas, the company employs over 8,000 people and is private-equity owned. Its operations reach across the United States, with Varsity Spirit working globally. Through its partnerships, the group reaches more than 55 million young people nationwide, and it describes itself as the leading American provider of team athletic gear and spirit merchandise.

Alongside its commercial brands, Varsity Brands runs the IMPACT programme, which develops character education, philanthropic initiatives and professional development resources. The stated culture centres on fostering youth participation in sport and spirit, building school pride in local communities and improving student experiences - throughlines that inform the design and communications work produced across the portfolio.