ASM Global

Legends Global, formerly known as ASM Global, is a venue management and live experiences company. It manages more than 400 premier venues worldwide, hosting some 20,000 events a year and entertaining around 165 million guests annually across stadiums, arenas, convention centers and theaters. Its work spans the full arc of a live event, from early concept through to the guest experience on the night.

The company's integrated offering covers eight service lines: Feasibility & Consulting, Owner's Representation, Sales, Partnerships, Hospitality, Merchandise, Venue Management, and Content & Booking. For creative professionals, the most relevant of these are Content & Booking, which handles programming and artist relations for venues and live events; Merchandise, covering retail programmes and product for venues and tours; and Hospitality, which shapes premium guest experiences. Partnerships develops sponsorship and brand activations, and Feasibility & Consulting advises partners on venue projects from the outset.

Operations are global in scope. The company describes its approach as rooted in respect, ambitious thinking, collaboration and bold action, and characterises its culture as inclusive, with team members encouraged to be authentic, make an impact and develop their careers. A recurring theme in how it describes its role is that its teams work behind the scenes to keep the spotlight on the partners and events they serve.