Truvani

Truvani is a food and nutrition company founded in 2018 that produces clean-label supplements and protein powders made with real food ingredients. Its products are formulated without added chemicals, toxins, synthetic fillers, or deceptive labelling. The supplements are made from recognizable, pronounceable ingredients, while the protein powders are formulated with real food ingredients and tested for heavy metals.

The company's product range is available nationwide across major US retailers, including Whole Foods, Walmart, and Target. Truvani operates in the dietary supplements, consumer packaged goods, and health and wellness sectors, with work spanning ingredient testing for heavy metals, food safety and purity testing, clean-label nutritional formulation, and supplement and protein powder product development.

Truvani describes itself as a mission-driven business focused on food transparency and consumer advocacy, working under the principle of "labels without lies" and demanding transparency at every step of production. It was born out of a consumer advocacy movement led by co-founder Vani Hari, known as Food Babe, and its founding was inspired by her becoming a mother and wanting trustworthy food for families.