AG1

AG1 produces a science-backed daily health drink - a nutritional supplement designed to fill nutrient gaps in modern diets through foundational, absorbable nutrition. The flagship product, AG1, is a powdered drink combining 75+ high-quality vitamins, minerals, probiotics, and whole-food sourced ingredients per serving, formulated to work synergistically. The company has been in operation for more than a decade and reports hundreds of thousands of daily users.

For creative professionals, AG1's stated approach to communications is notable. The company describes an anti-hype culture - “we don't believe in shortcuts or marketing hype” - with a commitment to transparency and honesty in marketing, and claims backed by gold-standard clinical trials rather than promotional assertions. Its stated mission is to empower people to take ownership of their health, with an ambition to raise industry standards for supplements and a consumer-centric focus on making daily health convenient.

The work rests on a team of scientists, researchers, and nutritionists spanning nutritional science, supplement formulation, probiotics research, clinical trials, vitamin and mineral research, and whole-food ingredient sourcing. The formula is refined on an ongoing basis in line with the latest research. AG1 operates in the health and wellness, nutrition and supplements, and consumer health sectors.