Side

Side, formerly known as Pole To Win (PTW), is a global video game development and services company founded in 1994. It provides end-to-end technical and creative solutions to the world's largest game developers, spanning art production, audio engineering, localization, game testing and quality assurance, and player support. For creative professionals, the art and audio practices offer work on titles from major studios, covering production pipelines used across the games industry.

The company operates more than 40 studios across 15 countries, with presence in Japan, North America, Europe, South America and Asia. Its workforce of 1,001–5,000 employees is described as a team of passionate gamers and creators. Side has grown through a combination of strategic acquisitions and organic expansion; its family of brands, including PTW, SIDE, 1518 Studios and Ghostpunch Games, was recently unified under a single identity following a major rebranding.

Game testing and quality assurance remains the company's original service offering, dating from its founding. Around this core, Side has built complementary creative and technical capabilities - art production, audio engineering, localization and player support - intended to help developers deliver high-quality experiences to players worldwide.