BETC

BETC is a full-service creative agency founded in Paris in 1994 and part of the Havas Group network. It brings together strategic, creative and technology expertise to help brands engage with audiences, working across corporate communication, branding, advertising, brand content and strategic consulting. The agency employs over 1,000 people and operates from five international offices: Paris, New York, Shanghai, São Paulo and London.

Its offer spans brand strategy and identity, advertising campaign creation and execution, brand content, employer and internal communication, health communication, and consulting for sustainable transformation. Sector experience covers corporate communication, healthcare, sustainability, and branding and advertising.

Creatively, the agency champions bold ideas with cultural impact and meaningful brand building intended to stand the test of time. Its stated focus is on renewing how brands engage with audiences, including work on a reboot of corporate communication and on helping brands respond to value-driven purchasing in what it calls the post-truth era.

Leadership includes founders Mercedes Erra and Rémi Babinet, with Bertille Toledano and Stéphane Xiberras serving as Presidents.