eight&four

eight&four is a full-service social and content agency founded in 2008, working from London and Manchester. The firm builds power for brands on social and works to move them into content maturity, combining creative talent with in-house technology. Its work spans seven service pillars: Social Consultancy, Creative, Production, Performance, Creative Consumer PR, Experiential and Technology.

Creative output is produced across a range of sectors and clients, including King in gaming, Melia and Sandals in hospitality and travel, Canon and Hitachi in consumer electronics and technology, Genesis in automotive and Yeo Valley in food and beverage. The agency describes itself as one of the UK's leading social and creative communications agencies, and works with global brands on a retained basis; the relationship with King has been retained for more than eight years.

Alongside its creative and production practice, eight&four develops proprietary technology. Platform12 is its AI technology suite, used to enhance social performance through real-time sentiment tracking, trend analysis and bespoke ideation tools. The agency's stated approach is to combine the best of talent and technology across content production, performance marketing and social media technology.