Semafor

Semafor is a global news company founded in 2022 by media executives Justin B. Smith and Ben Smith. Its journalism is built around the Semaform, an article structure that separates facts, analysis, opinion, counter-narratives and global perspectives. The intention is to make the architecture of original reporting visible to readers, and thereby to restore trust in it. Coverage spans business, technology, politics and international affairs.

The editorial team comprises journalists who previously led or reported from newsrooms including Bloomberg, BuzzFeed News, The Wall Street Journal, Financial Times, Reuters and The New York Times. The company describes its scope as global from the outset, holding that reporting in a multi-polar world requires engagement with competing perspectives from different centres of power and culture. Its stated audience is decision-makers and informed citizens.

Alongside the news platform, Semafor runs a live journalism and events business. This includes the annual Semafor World Economy gathering, the Semafor Haus at Davos, and regional forums across Africa, Asia and the Middle East, convening chief executives, policymakers and other figures in conversations on the global economy. The company is headquartered in New York, with global bureaus.