Mindful Souls

Mindful Souls is an e-commerce company in the wellness and spirituality sector, founded in 2018. It curates and sells authentic crystals and spiritual tools to a community of more than 180,000 members. The company employs 55 professionals working as a remote-first team across the globe.

Its product line centres on two categories. Authentic crystals are individually curated, selected with intention and care by experts that include GIA-certified gemologists. Spiritual and mindfulness tools support personal growth and spiritual practice. The work draws on several disciplines: lithotherapy, gemology, marketing and customer experience.

Mindful Souls operates with a remote-first culture that prioritises balance and autonomy, on the principle that work should fit around life rather than the reverse. The company describes its approach as working smart and resting mindfully, with an emphasis on protecting happiness and creativity. Team members are given independence and ownership, with freedom to contribute their own talents, in an environment built around learning and growth.

The company operates globally and is present in the wellness, spirituality, e-commerce, and crystals and gemstones verticals.