Electrify

Electrify is a media company founded in 2021 that invests in and scales creator-founded brands. It partners with established YouTube creators to build their businesses beyond content creation, providing capital, expertise and production resources while handling operational responsibilities so that creators can concentrate on the creative work itself. The model is designed to let creators remain actively involved in their content while recovering the creative energy typically absorbed by running a business.

Its portfolio consists of creator-founded knowledge brands producing factual and informative YouTube content, spanning verticals including science, astronomy and education. Across its channels, the portfolio has attracted 2.8 million subscribers and 530 million lifetime views. The company has made multiple large investments since its founding.

Headquartered in London, United Kingdom, Electrify works across the creator economy, media and entertainment sectors. Its website is electrify.video.