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Bjak

Bjak, founded in 2019 in Malaysia, runs an online insurance comparison and purchase platform covering five product lines, serving over 6 million users across Southeast Asia.

Bjak is a Malaysian insurtech company founded in 2019 that is building what it describes as Southeast Asia's largest online insurance platform. Its core product is an online comparison and purchase service covering five insurance lines: car, motorcycle, travel, life and medical. Customers compare and buy policies in minutes rather than hours or days, and the journey from quotation to policy issuance is fully digital, with paperwork eliminated entirely and the whole process available from any device. The company reports having served more than 6 million users across the region.

Behind the platform sits a set of technical systems that shape the product experience: artificial intelligence for policy suggestions, real-time pricing delivered through custom API integrations, insurance aggregation technology and automation of document processing and end-to-end business processes. For creative and design professionals, this means working on interfaces and brand systems that must make complex, regulated financial products legible and quick to use, across multiple product lines and languages.

Bjak describes itself as a technology-first company, with an emphasis on productivity, simplicity and speed and on digitising processes that were previously paper-bound. Its stated mission is to make insurance accessible to everyone. The company operates in Malaysia and has a regional presence spanning Thailand, Japan and Taiwan.

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