Adbaker GmbH

Adbaker GmbH is a performance advertising agency that works exclusively in paid social, running campaigns for brands across Meta (Facebook and Instagram), TikTok, Pinterest and Snapchat. Founded in 2012 and headquartered in Hürth, near Cologne, it was one of the first social performance agencies in the DACH region and today positions itself among the largest in Europe. The agency has managed more than €300m in advertising spend on behalf of clients including Porsche, Ferrero, Lacoste, Ravensburger and Melitta, as well as ambitious startups.

Creative work sits inside the business rather than alongside it. Adbaker's in-house creative studio produces data-driven ad creatives, video content and creator partnerships for clients, feeding directly into the media buying operation. That operation covers campaign management, rigorous testing, KPI optimisation and budget allocation based on statistical significance rather than intuition - an approach the agency treats as a core operating principle across its work in automotive, food and confectionery, fashion and apparel, toys and games, and consumer household appliances.

The agency also markets a methodology it calls Brandformance, which combines brand building with performance marketing in pursuit of both immediate results and sustained growth. Work is centred on the DACH region and wider Europe.